The Sports Sponsorship Landscape is Growing
Across North America, brand sponsorships are continuing to grow and are becoming a normal part of sport — and athletes are being approached earlier than ever.
Why Education Comes Before Opportunity
Most athletes don’t miss sponsorships because of talent. They miss them because they lack clarity, positioning, and execution skills. This workshop is designed to provide education before opportunity, so athletes feel prepared, not pressured.
The Workshops
Athlete Sponsorships 101
Ages 13-17 & Parents
Family Education Program
Teaches athletes and families:
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Family-first education
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Online safety & scam prevention
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How to respond safely & appropriately
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Long-term athlete protection
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How to prepare for future opportunities
* 1.5 hrs of live training
* Flexible workshop times
Athlete Sponsorships 101
Ages 17+
Advanced Athletes Program
Designed for athletes who want to:
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Understand how sponsorships really work
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Define their brand
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Stop guessing what brands want
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Build a credible personal brand
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Prepare for NIL or professional opportunities
* 3 hrs of live training
* Flexible workshop times
